Buy It Nice or Buy It Twice: The Wardrobe Investments That Are Actually Worth It
Discover the wardrobe staples worth spending a little extra on. From winter coats and cashmere jumpers to jeans and pyjamas, here’s how to shop smart and build a timeless, long-lasting wardrobe without breaking the bank.
We’ve all heard the phrase “buy it nice or buy it twice”, and if you’ve ever rolled your eyes at it — same. For years, I didn’t see the point in spending more when cheaper options looked just as good. Especially in summer, when sun cream, sweat and the good old British weather ruin everything anyway.
But over time, I’ve realised that some pieces truly are worth investing in. The ones that don’t lose their shape, fade, or fall apart after one season. You don’t need to spend thousands — just be smart about what you do buy.
Here are the wardrobe staples worth spending a little extra on — pieces that have genuinely stood the test of time for me.
1. A Warm Winter Coat That Lasts for Years
Since my early teens, I’ve been obsessed with long wool trench coats. Every winter I’d buy a £30 one from Zara — and every spring I’d be left cold, bobbly, and broke. Then one year, my mum lent me her khaki green Massimo Dutti coat, and honestly, it changed everything.
It kept me warm, the fabric stayed pristine, and I finally understood what people meant by buy once, buy well.
My top winter coat recommendations:
Massimo Dutti: A structured black 100% wool coat that’s timeless, elegant and effortlessly chic.
COS: My dream coat — recycled wool, a khaki funnel neck, and that slouchy, cool silhouette everyone’s loving this season.
Weekday: Perfect mid-range option. My friend swears by hers, and the charcoal version hits the ideal ankle-grazing length.
NA-KD: If you’re after something under £100, this burgundy coat is the best value I’ve found — stylish and practical.
2. A Pair of Jeans That Actually Fit
For years I resisted spending money on jeans. They fray, they stain, they rip — what’s the point? But a couple of years ago I caved and bought a pair from Good American — and I’ve never looked back. They fit perfectly, don’t drag, flatter every curve, and instantly boost my confidence.
You don’t need a dozen expensive pairs — just one or two great ones for dinners, dates or drinks will do. My top tip: don’t buy them online. Make a day of it and try on as many as you can until you find the perfect fit.
Good American: Flattering on every body type. Their mission to make women feel amazing truly delivers.
Donna Ida: A hidden gem. Their jeans fit beautifully and look effortlessly stylish. I adore their black wide-leg pair with buckle detailing — and their jumpsuits are just as good.
7 For All Mankind: A classic brand for a reason. Their range is vast and they nail that everyday flattering fit.Agolde: Featured on Vogue’s best denim list — and rightly so. Impeccable quality, vintage-inspired styles, and cuts to suit every mood.
3. Comfortable Underwear and Socks That Last
It might sound random, but investing in good undies and socks is a total game-changer.
My two go-to brands are Stripe & Stare and Bam — Both are sustainably made, unbelievably soft, and wash beautifully. I used to buy all my basics from Primark, but the elastic would go after a few washes and socks would quickly wear through. These brands are total game-changers — comfy, durable, and worth every penny.
4. A Cashmere Jumper (Your Winter Lifesaver)
If you live anywhere north of London, you’ll understand the value of a proper jumper. My cashmere sweaters are the only thing that keep me warm during those freezing winter days. They’re soft, classic and, if you buy well, last forever.
You don’t even have to buy new — I’ve found brilliant second-hand cashmere jumpers on Vinted and eBay for a fraction of the price.
My favourite brands for cashmere jumpers:
Chinti & Parker: Fun, colourful, and beautifully made — perfect if you like personality in your staples.
COS: Their chunky cashmere knits come in new colours each year — the light pink is top of my wishlist.
UNIQLO: 100% cashmere under £100. Lightweight, simple, and ideal for layering.
WYSE: A splurge, but the softest jumper I own. I love my espresso-coloured one.
Zara: A wool-cashmere blend, but the cobalt blue is absolutely stunning — the perfect pop of colour for winter.
5. A Cosy Pair of Pyjamas
Pyjamas might not be the first thing that comes to mind when we talk about “investment pieces,” but if you spend half your winter weekends in them (like I do), they’re totally worth it.
A well-made matching set instantly makes you feel put-together and comfy. My favourite pairs have survived hundreds of washes and still look brand new — proof that spending a little more pays off.
Why Investing in Quality Pays Off
“Buy it nice or buy it twice” doesn’t mean you need to splash out on designer brands. It’s about being thoughtful — choosing pieces that last, feel good to wear, and make getting dressed easy and enjoyable.
A handful of well-chosen staples — a good coat, a perfect pair of jeans, a soft jumper — can transform not only your wardrobe but how you feel in it.
Because at the end of the day, style isn’t about quantity. It’s about quality — and confidence.